A practical Schema.org guide: LocalBusiness and FAQPage

Schema.org is the shared vocabulary that explains the meaning of the information on your page to machines. Two types stand out for local businesses: LocalBusiness and FAQPage.

LocalBusiness

Instead of the generic LocalBusiness, use the most specific subtype possible: Dentist, Restaurant, RealEstateAgent, AutoRepair…

{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Örnek Lokanta",
  "telephone": "+90 224 000 00 00",
  "priceRange": "₺₺",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Atatürk Cad. No: 1",
    "addressLocality": "Osmangazi",
    "addressRegion": "Bursa",
    "addressCountry": "TR"
  }
}

FAQPage

Mark up the questions and answers that are visible on the page. Adding questions to the schema that aren't visible goes against the guidelines.

Common mistakes

• The phone number in the schema differing from the one on the page.
• Writing opening hours as free text.
• Copying the same FAQPage block onto every page.