AEO, GEO and structured data guides
Practical guides for businesses that want to be visible in AI search.
AI visibility for restaurants and cafés: 7 practical steps
What restaurants need to do to appear in the answer to “a place for breakfast near me”.
Read →robots.txt and AI bots: don't close the door by accident
Blocking crawlers such as GPTBot, ClaudeBot and PerplexityBot can remove your site from AI answers. Which bots exist and how to allow them?
Read →Name, address, phone consistency: why AI hesitates
How different phone numbers or addresses across sites make it harder for AI assistants to recommend your business — and how to fix it.
Read →What is llms.txt and why does it matter for businesses?
The llms.txt file gives AI models a summary of your site: what it does, how to write it and what to watch out for.
Read →A practical Schema.org guide: LocalBusiness and FAQPage
The two most important schema types for local businesses, required fields and common mistakes.
Read →What is GEO? Optimising for generative AI
How do generative assistants like ChatGPT and Gemini recommend businesses? The basics of Generative Engine Optimization.
Read →What is AEO? An introduction to answer engine optimization
How does your business appear as a source in answer engines such as Perplexity and ChatGPT Search? Key concepts and first steps.
Read →